TV advertising with the precision of digital.
Reach streaming audiences on their biggest screen with targeted video ads on CTV platforms — measurable, addressable, and powered by AI optimization.
The impact of television with the targeting of digital.
Connected TV advertising lets you reach cord-cutters and streaming audiences on platforms like Hulu, Roku, YouTube TV, and more — with the same precision targeting you expect from digital campaigns.
Unlike traditional TV, every CTV impression is measurable, non-skippable, and targeted to specific audiences. We combine AI-driven audience modeling with human media planning to deliver video campaigns that build brand awareness and drive real conversions.
Human media planning + AI audience targeting
Audience Strategy
🧠 Human: Viewer persona development, geographic targeting, daypart planning.
⚡ AI: Behavioral audience segments, household-level targeting, predictive modeling.
Creative & Video
🧠 Human: Video storytelling, brand messaging, CTA strategy for the big screen.
⚡ AI: Format adaptation, dynamic versioning, creative performance prediction.
Placement & Buying
🧠 Human: Platform selection, inventory quality assessment, deal negotiation.
⚡ AI: Programmatic buying, real-time bid optimization, frequency management.
Measurement & Attribution
🧠 Human: Lift studies, brand impact analysis, cross-channel strategy.
⚡ AI: Household-level attribution, website visit tracking, conversion path analysis.
The advantages over traditional television
Precision Targeting
Target by demographics, interests, behaviors, location, and even purchase history — impossible with linear TV.
Full Measurability
Track every impression, completion rate, website visit, and conversion. Know exactly what your TV spend delivers.
Non-Skippable
CTV ads are viewed to completion — no fast-forwarding, no channel switching. Your message gets seen.
Lower Entry Cost
No massive upfront commitments. Start with any budget and scale based on performance and results.
Premium Environment
Your ads run alongside premium content on trusted streaming platforms — building brand credibility.
Cross-Device Retargeting
Retarget CTV viewers on their mobile, tablet, and desktop to drive them down the funnel.
What's included in our CTV service
Audience Building
Custom audience segments built from first-party and third-party data for household-level targeting.
Video Strategy
Guidance on video length, format, and messaging to maximize impact on the big screen.
Multi-Platform Delivery
Ads served across Roku, Fire TV, Apple TV, Samsung TV+, YouTube TV, and premium AVOD platforms.
Frequency Management
Smart frequency capping across platforms to avoid ad fatigue while maximizing reach.
Performance Optimization
Continuous optimization of placements, audiences, and dayparts based on real-time performance data.
Attribution & Reporting
Household-level attribution connecting TV views to website visits, conversions, and revenue.
Ready to bring your brand to the biggest screen in the house?
Tell us about your goals and we'll show you how Connected TV can drive awareness and conversions at scale.