PPC & Search Ads that turn intent into revenue.
We put your brand in front of customers the exact moment they're searching for what you offer — on Google and Bing — powered by Human strategy + AI optimization. Expert PPC management from a top 3% Google Premier Partner.
Search advertising built for performance, not impressions.
Search Ads are the highest-intent channel in digital marketing. When someone types a query into Google or Bing, they're actively looking for a solution — and your ad needs to be there, with the right message, at the right cost.
We build and manage search campaigns that capture demand, convert clicks into customers, and scale profitably. Our approach combines the strategic thinking of senior PPC specialists with AI-powered bidding, keyword expansion, and real-time optimization.
Human expertise + AI precision at every step
Research & Strategy
🧠 Human: Competitive analysis, audience understanding, funnel mapping.
⚡ AI: Keyword discovery across millions of queries, search volume forecasting.
Campaign Architecture
🧠 Human: Account structure, ad group theming, match type strategy.
⚡ AI: Automated keyword grouping, negative keyword expansion.
Ad Copy & Creative
🧠 Human: Messaging strategy, brand voice, persuasive copywriting.
⚡ AI: Ad copy variations at scale, responsive ad testing, headline optimization.
Optimization & Scale
🧠 Human: Performance interpretation, budget reallocation, strategic pivots.
⚡ AI: Real-time bid adjustments, automated rules, anomaly detection.
Where we run your search campaigns
Google Ads
The world's largest search platform. We manage Search, Shopping, Performance Max, and Discovery campaigns — backed by our Google Premier Partner status.
Microsoft Ads (Bing)
Often overlooked, always profitable. Bing reaches audiences that Google doesn't — typically with lower CPCs and higher conversion rates for B2B.
What's included in our Search Ads service
Keyword Research & Strategy
Deep keyword analysis to find high-intent, profitable queries your competitors are missing.
Ad Copy & Extensions
Compelling ads with sitelinks, callouts, structured snippets, and all available extensions.
Landing Page Guidance
Recommendations to improve Quality Score, relevance, and conversion rates on your landing pages.
Bid Management
AI-powered smart bidding strategies combined with manual oversight to maximize ROAS.
Continuous Optimization
Weekly optimizations: search terms, bids, budgets, ad tests, and negative keywords.
Reporting & Insights
Clear monthly reports with actionable insights — not just numbers, but what they mean for your business.
Common questions, straight answers
How much does Google Ads management cost?
Our Google Ads management fees depend on your monthly ad spend and campaign complexity. Most clients invest between $1,500 and $5,000 per month in management fees, on top of their ad budget. We provide a custom quote after understanding your goals, industry, and competitive landscape during a free consultation.
How quickly can Google Ads generate results?
Google Search Ads can start driving traffic within 24 to 48 hours of launch. However, meaningful optimization data typically requires 2 to 4 weeks. Most campaigns reach peak performance after 60 to 90 days of testing, optimization, and learning. Our AI-powered bid management accelerates this timeline by processing data faster than manual optimization.
What is the difference between Google Ads and Microsoft Ads?
Google Ads reaches approximately 92% of global search traffic, while Microsoft Ads (Bing) captures about 6%. However, Microsoft Ads often delivers lower cost-per-click and higher conversion rates, especially for B2B audiences. Microsoft Ads also reaches users on Yahoo, AOL, DuckDuckGo, and LinkedIn. We typically recommend running both platforms for maximum coverage.
What is a Google Premier Partner agency?
A Google Premier Partner is an agency in the top 3% of all Google Partners worldwide. This designation requires demonstrated expertise in Google Ads, proven campaign performance above industry benchmarks, and significant managed ad spend. As a Premier Partner, Deeploy gets direct access to Google's beta features, dedicated support teams, and advanced diagnostic tools that standard agencies cannot access.
How do you measure search ads performance?
We measure search ads performance through multiple KPIs including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), conversion rate, click-through rate (CTR), impression share, and Quality Score. Every client receives a custom dashboard with real-time data and monthly strategy reports that explain what the numbers mean for your business growth.
Ready to capture demand and turn searches into customers?
Tell us about your business and we'll show you exactly how search ads can drive measurable growth.