Get your brand recommended by AI.
Generative Engine Optimization (GEO) is the new frontier. We optimize your brand's presence so AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Copilot recommend you when users ask for solutions.
The next evolution of search is here. Are you visible?
People are increasingly asking AI assistants for recommendations instead of typing into Google. When someone asks ChatGPT "What's the best digital marketing agency in Canada?" — will your brand be in the answer?
GEO (Generative Engine Optimization) is the discipline of making your brand, products, and content visible to AI-powered search platforms. It's different from SEO — and most agencies don't even know it exists yet. At Deeploy, we've been building GEO strategies since the early days of LLMs, giving our clients a first-mover advantage.
It's not about keywords — it's about being the answer
AI Reads Differently
LLMs don't scan keywords — they understand context, authority, and entity relationships. Your content needs to be structured for AI comprehension, not just Google crawlers.
Authority Matters More
AI platforms cite sources they trust. Building your brand's topical authority and digital reputation directly impacts whether AI recommends you.
Entity Optimization
LLMs understand brands as entities. We strengthen your entity signals across the web so AI platforms recognize and recommend your brand consistently.
Human insight into AI behavior + AI-powered monitoring
AI Visibility Audit
🧠 Human: Brand presence assessment across major AI platforms, competitor comparison.
⚡ AI: Automated prompt testing across ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Content & Entity Strategy
🧠 Human: Topical authority mapping, content gap analysis, brand narrative strategy.
⚡ AI: Entity graph analysis, citation source identification, content structure optimization.
Optimization & Publishing
🧠 Human: Content creation, structured data implementation, authority building.
⚡ AI: Schema generation, FAQ optimization, featured snippet targeting.
Monitor & Adapt
🧠 Human: Strategy refinement, new platform assessment, competitive positioning.
⚡ AI: Continuous AI platform monitoring, brand mention tracking, recommendation alerts.
Where we make your brand visible
ChatGPT
The world's most used AI assistant with over 1 billion monthly users.
Claude
Anthropic's AI assistant known for nuanced, detailed answers — rapidly growing in enterprise adoption.
Perplexity
AI-native search engine that cites sources — your brand needs to be one of them.
Google Gemini
Google's AI assistant integrated into Search, powering AI Overviews and conversational answers.
Microsoft Copilot
AI assistant built into Bing, Edge, and Windows reaching millions of enterprise users.
What's included in our GEO service
AI Visibility Audit
Comprehensive analysis of how your brand appears (or doesn't) across all major AI platforms.
Entity Optimization
Strengthen your brand's entity signals so AI platforms recognize and recommend you consistently.
AI-Ready Content
Content structured and optimized for AI comprehension — not just search engine crawlers.
Citation Building
Get your brand cited in the sources that AI platforms trust and reference in their answers.
AI Platform Monitoring
Continuous tracking of your brand's mentions and recommendations across AI assistants.
Reporting & Insights
Monthly reports on AI visibility, brand sentiment in AI responses, and strategic recommendations.
Common questions, straight answers
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand's online presence so that AI-powered search engines — such as ChatGPT, Google AI Overviews, Perplexity, and Claude — recommend and cite your business in their responses. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the answer that AI platforms deliver directly to users.
How is GEO different from SEO?
SEO optimizes your website to rank higher in traditional search engine results pages (SERPs). GEO optimizes your brand to be cited and recommended by AI assistants. While SEO focuses on keywords, backlinks, and technical factors, GEO focuses on entity authority, structured data, citation signals, and content that AI systems can easily extract and reference. The two strategies complement each other — strong SEO provides a foundation that GEO builds upon.
Which AI platforms does GEO target?
GEO targets all major AI-powered search and assistant platforms, including Google AI Overviews (formerly SGE), ChatGPT and SearchGPT by OpenAI, Perplexity AI, Microsoft Copilot (Bing), Claude by Anthropic, and Google Gemini. Each platform has different ranking factors, so a comprehensive GEO strategy addresses all of them.
How long does GEO take to show results?
Initial GEO improvements — such as enhanced structured data, entity optimization, and content restructuring — can influence AI citations within 4 to 8 weeks. However, building strong brand authority signals that consistently earn AI recommendations typically takes 3 to 6 months of sustained effort. GEO is an ongoing process because AI platforms continuously update their models and sources.
Why should my business invest in GEO now?
AI-powered search is growing rapidly. Over 40% of Gen Z users prefer AI assistants over traditional search engines, and ChatGPT now processes over 1 billion queries per month. Brands that optimize for AI visibility early gain a significant first-mover advantage, as AI platforms tend to favor established, authoritative sources. Waiting means your competitors may claim the recommendations your customers see first.
Ready to be the brand AI recommends?
The first-mover advantage in GEO is real. Let's get your brand into AI answers before your competitors do.