SEO & GEO › GEO

Get your brand recommended by AI.

Generative Engine Optimization (GEO) is the new frontier. We optimize your brand's presence so AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Copilot recommend you when users ask for solutions.

40% Of Gen Z Use AI Instead of Google
1B+ Monthly ChatGPT Users
New Channel Most Brands Ignore
First Mover Advantage Is Now
What We Do

The next evolution of search is here. Are you visible?

People are increasingly asking AI assistants for recommendations instead of typing into Google. When someone asks ChatGPT "What's the best digital marketing agency in Canada?" — will your brand be in the answer?

GEO (Generative Engine Optimization) is the discipline of making your brand, products, and content visible to AI-powered search platforms. It's different from SEO — and most agencies don't even know it exists yet. At Deeploy, we've been building GEO strategies since the early days of LLMs, giving our clients a first-mover advantage.

GEO Optimization
How GEO Works

It's not about keywords — it's about being the answer

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AI Reads Differently

LLMs don't scan keywords — they understand context, authority, and entity relationships. Your content needs to be structured for AI comprehension, not just Google crawlers.

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Authority Matters More

AI platforms cite sources they trust. Building your brand's topical authority and digital reputation directly impacts whether AI recommends you.

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Entity Optimization

LLMs understand brands as entities. We strengthen your entity signals across the web so AI platforms recognize and recommend your brand consistently.

Our Approach

Human insight into AI behavior + AI-powered monitoring

01

AI Visibility Audit

🧠 Human: Brand presence assessment across major AI platforms, competitor comparison.
⚡ AI: Automated prompt testing across ChatGPT, Claude, Perplexity, Gemini, and Copilot.

02

Content & Entity Strategy

🧠 Human: Topical authority mapping, content gap analysis, brand narrative strategy.
⚡ AI: Entity graph analysis, citation source identification, content structure optimization.

03

Optimization & Publishing

🧠 Human: Content creation, structured data implementation, authority building.
⚡ AI: Schema generation, FAQ optimization, featured snippet targeting.

04

Monitor & Adapt

🧠 Human: Strategy refinement, new platform assessment, competitive positioning.
⚡ AI: Continuous AI platform monitoring, brand mention tracking, recommendation alerts.

AI Platforms

Where we make your brand visible

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ChatGPT

The world's most used AI assistant with over 1 billion monthly users.

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Claude

Anthropic's AI assistant known for nuanced, detailed answers — rapidly growing in enterprise adoption.

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Perplexity

AI-native search engine that cites sources — your brand needs to be one of them.

Google Gemini

Google's AI assistant integrated into Search, powering AI Overviews and conversational answers.

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Microsoft Copilot

AI assistant built into Bing, Edge, and Windows reaching millions of enterprise users.

What's included in our GEO service

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AI Visibility Audit

Comprehensive analysis of how your brand appears (or doesn't) across all major AI platforms.

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Entity Optimization

Strengthen your brand's entity signals so AI platforms recognize and recommend you consistently.

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AI-Ready Content

Content structured and optimized for AI comprehension — not just search engine crawlers.

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Citation Building

Get your brand cited in the sources that AI platforms trust and reference in their answers.

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AI Platform Monitoring

Continuous tracking of your brand's mentions and recommendations across AI assistants.

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Reporting & Insights

Monthly reports on AI visibility, brand sentiment in AI responses, and strategic recommendations.

Ready to be the brand AI recommends?

The first-mover advantage in GEO is real. Let's get your brand into AI answers before your competitors do.