Show your board — and your donors — exactly where every dollar goes.
We build dashboards and reports that connect your marketing spend to mission outcomes — so you can prove ROI to stakeholders, make smarter budget decisions, and demonstrate impact to donors.
Non-profit accountability starts with clear data.
Your board wants to know if marketing is working. Your major donors want to see impact. Your team needs to know where to invest next month's budget. But most non-profits are drowning in data from a dozen platforms with no way to connect the dots.
We set up proper tracking, build custom dashboards, and deliver monthly reports that answer the questions that matter: How many donors did we acquire? What did each one cost? Which channels are driving the most donations? And how does our marketing investment translate into mission outcomes? No vanity metrics — just the numbers your stakeholders need to see.
Human insight + AI analysis for actionable intelligence
Tracking & Measurement Setup
🧠 Human: Define KPIs that align with your mission — not just clicks, but donations, signups, and engagement.
⚡ AI: Tag management, conversion tracking, and cross-platform data integration.
Dashboard Design
🧠 Human: Dashboards designed for your audience — executive summaries for the board, detail views for the team.
⚡ AI: Automated data pipelines, real-time refresh, and anomaly detection alerts.
Attribution & Analysis
🧠 Human: Interpretation of multi-touch donor journeys and strategic recommendations.
⚡ AI: Multi-channel attribution modeling, donor path analysis, and predictive revenue forecasting.
Monthly Reporting
🧠 Human: Clear narrative reports that explain what happened, why, and what to do next.
⚡ AI: Automated report generation, trend analysis, and benchmark comparisons.
What's included in our impact reporting service
Conversion Tracking Setup
Proper tracking for donations, volunteer signups, event registrations, and every action that matters to your mission.
Custom Dashboards
Real-time dashboards in Looker Studio or Power BI showing campaign performance, donor metrics, and spend efficiency.
Cost-Per-Acquisition Tracking
Know exactly what it costs to acquire a donor, volunteer, or event attendee — by channel, campaign, and audience.
Board-Ready Reports
Monthly PDF reports designed for non-technical stakeholders — with executive summary, key metrics, and recommendations.
Channel Attribution
Understand which channels (search, social, email, grants) drive the most value — so you invest where it matters.
Budget Recommendations
Data-driven guidance on where to allocate next month's budget for maximum mission impact.
Ready to prove the impact of your marketing investment?
Let's build the dashboards and reports your board and donors need to see.